Earlier we discussed the
importance of having a restaurant app, and how it will help you. Now, we will
discuss what all you need to in the app for it to make it to the best seller,
and improve business profitability.
Here are the features that you
simply cannot ignore when designing your restaurant app. These are features
that increase the convenience and the comfort of the customers.
Push notifications
This is both obvious and
important for your restaurant app. You should not keep sending them every hour
but, make sure you have a defined strategy for the push notifications. The more
sophisticated they are, the more difference they will make for your restaurant.
Go with relevancy and
personalization. Note what time the user mostly prefers a notification from
your business. Put forth content that is recognized by them. If they have been
showing interest in a particular feature or product, you could sell them via
notifications. For this, you would need to survey your customer, and know a bit
about them. Profiling the customer would help you define your push notification
strategy.
Mobile payments
When you have set out to offer
convenience to the users, it is important that you ground it holistically.
Mobile ordering is pretty much the norm of the hour, at least for people
ordering out. Wouldn’t it be convenient if you added the payments on mobile?
You might want to think through adding all the mobile payment gateways possible
to make sure they find it convenient to pay via any method.
Loyalty Programs & POS
Integration
Loyalty program in the digital
interface should not be missed. It will help you fetch more customers and
retain them on-board. If the loyalty program is finely etched, you would find
more people entering your restaurant regularly or, at least ordering take-outs.
You may want to make sure that
the POS as well as the digital payments are integrated so that the loyalty
points for both are added, and the end customer is satisfied. There are a lot
of people who scan the QR code to pay, and your app will need to maintain a
record of those people, and add the points to their digital loyalty program.
Online ordering
Facilitating online ordering with
ease is a major feature that your app should contain. Make sure the menu is
listed in an easy to add manner, with the quantity mentioned, so that you
simply need to click and add. The ordering should be more usable and
experiential.
Feedback and social
For a customer, sending out a
feedback on what was served to them is important. You would find a number of
food and restaurant apps with reviews listed below the menu. You want to
customers to read the reviews and come to you. That’s precisely why; the
feedback is an integral feature of your mobile app.
Similarly, social integration
should be made easy with your Mobile App Development. It not
only makes the sign in to your mobile app easy but also helps you with
profiling and personalization.
Chatbots
Among the many current
technologies, chatbot is one that you could have for your restaurant. It will
connect with the users on behalf of your business and simulate conversations.
So, if there is a delay in the order or some other issue, the chatbot would be
the first responder.
Bookings
Add a feature using which the
customers can book their table, and complete reservations. This way you know if
the table is occupied and you can notify them about cancelation, in case of
no-show. The cancelation process is also made easy with this feature added to
your restaurant app.
Conclusion
These are the basic and necessary
features of a restaurant app. If these features are present, you are sure to
get the attention you deserve from your customers, and will be able to make
your business profitable.
Seashore Partners designs a
number of mobile
app solutions to meet your unique business requirements. Check out our
portfolio to see our experience and expertise in formulating app solutions.
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