Groceries are no longer bought in
the store; people tap their mobile phones to order groceries home. The
tech-savvy generation is looking for absolute convenience, and if your mobile
app cannot give them that, then it has failed for sure. One of the main reasons
that grocery has moved to the app is the way it saves time and allows you to
shop without being inside a crowded mall. Standing in a huge line at the
checkout drains you completely, and you would give anything to miss that
chance.
Apart from the users, the investors are also a major reason why
on-demand is moving into the grocery segment. A lot of on-demand grocery start-ups
have raised money in the funding rounds and have gained interest of the
investors. This has led businesses to understand that on-demand is where the
consumers and conversions lie.
However, if your on-demand grocery app does not meet the ingredient
list, then you would not be able to attract the target audience. It is
important to plan the on-demand app before you set out on your journey to
attract the users.
Planning includes understanding the following:
·
What is the purpose of the on-demand grocery app?
·
What kind of on-demand behavior does the target audience depict?
·
How does the audience shop for the groceries?
·
What do they look for in the apps for groceries?
·
Is there competition in the niche you are planning to target?
·
What monetization strategy are you planning?
·
What kind of services do the other apps provide and how would you
differentiate from them?
This kind of planning will help you develop the ideal mobile app
development services usa for your market. However, planning and
strategy remains unexecuted if you do not include these features in your
on-demand grocery app.
Here we will discuss the must-have features for your app, which will
help you win the customers.
Shopping lists
Allow the customers to create the shopping lists with your app. This
will not just eliminate the need for pen and paper but also the need for other
apps to make the lists. In fact, this will even prevent the users from
resorting to their memory when they are settling down to make their purchases.
They will simply need to refer to the list and place the order. It is often seen
that people tend to write down the things that they will order with the other
groceries, and fail to remember when they actually set out to order. The list
in your app will prevent this from happening. You can even include barcode
scanning, list updating and other features that provide utmost convenience to
the users.
Search accessibility
It is important for the users to complete their searches and identify
the items they want to buy as quickly as possible. That’s why your app should
have a search facility that allows them to search easily. They will simply need
to type in the product keywords, and the products will be listed on the screen.
You don’t have to include a large box to cause the impact. You simply need a
small search box with the right results.
Categorize with ‘popular’ and ‘favorites’
These categories help in adding the products quickly to the basket. The
popular category should show all the items that are popular with the people in
general. You can include all the products that are part of most of the lists
and are bought often. Favorites is the category where the users can include the
items that they wish to buy. These two categories will enhance the shopping
experience and will make adding products to the carts easy for the shoppers.
Deals and discounts
A good grocery app remains incomplete without the inclusion of the right
deals and discounts. You may want to consider adding the attractive deals and
discounts for the day, week or in general sale discounts. You may have to plan
in advance in order to introduce these features. In some apps, the discount
over the MRP for certain products is always available. This helps them convert
the potentials into customers.
Tracking
It is important for your users to know the status of the groceries they
have ordered. With the tracking feature, you can help them check on the status
of the products they have ordered, and when it is likely to reach them. The
order status is updated in real-time with this feature, offering a good
shopping experience to the users.
Payment gateways
It is important for your grocery app to make payments easy and seamless
for the customer. For this purpose, you need to integrate the payment gateways
that are normally used. You can also include Apple and Android wallets, as they
tend to be majorly used in the recent times. You should ideally work on
securing the payment gateway so that the users can trust you and complete the
transactions.
Push notifications
Based on the data collected, you know the shopping habits exhibited by
the user, and you can easily use it to personalize the notifications you will
be sending across. Product launches, discounts on products that the target is
interested in and other details can be sent across via push notifications. It
is important you use this feature to benefit your customer and improve your
conversions.
Conclusion
On-demand is a growing segment, and there are popular apps in the
on-demand grocery segment that are earning investments and customers. If you
want your app to attract investors’ attention, then make sure you have a
well-defined idea that fills up existing gaps.
Seashore Partners can assure you complete Mobile App development
Services of your idea, keeping in mind the features required to
complete your solution and the needs of your target audience. You can connect with us via
email or phone. Our team will get in touch with you to get things started.
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