How would you feel if you could shop online the same way you would
offline, inside a store? It would be interesting! Imagine, being able to check
how that jacket you just liked, would look on you. That is the kind of
technology we are talking about with Augmented Reality.
With increase in the Mobile
App Development Services, and improved marketing strategies, there is
the strong trend of Augmented Reality waiting to acquire and retain your best
customers online. This boost in the technology has initiated the development for
AR-based apps. With ARKit and other tools and platforms ready to help you with
the development, AR is definitely key to boosting the ecommerce industry.
How exactly would AR enhance shopping experiences? By making sure, you
no longer need to depend on your imagination to buy a product. You try it, and
you buy it. If you don’t like the product that is available off-the-shelf, you
customize it to meet your unique needs. Once you are ready with the customized
product, you try it again. The end goal is to get a product that fits your
needs, and looks good on you. Offline, you would be able to do it by trying
them on physically. Here, you would try them on virtually. So much for
convenience and comfort!
Some real-world examples of AR in ecommerce
·
Furnishing Industry: IKEA has used
AR to help the customers intending to buy furniture for their home space easy
and convenient. The AR app the DIY furniture company has developed allows the
user to interact with the products the same way they would in real world.
Nothing is left to imagination! They can try the furniture in tiny spaces, see
how the colours fits the wall colours etc. how? They will need to scan the
empty area of their how where they intend to place the furniture. Place the
product on the scanned floor, and improve your buying decision.
·
Fashion Industry: Trying on clothes before you can
buy; something the offline world provides has entered the online segment too.
So, Banana Flame took up this challenge and added a virtual fitting room to
their AR application. They can adjust the dress position, change sizes, colours
etc. to check what fits you best. You can even share the pictures with your
friends before you make the purchase. This AR app allowed the company to increase
their revenue by 182%.
·
AR for Retail: Amazon is the practical example
of how retail has been benefited by the arrival of AR. The company has
accommodated the AR view of quite a few products.
You can check multiple views of the product, see how it will look from the side, and check the product completely before you make the purchase. This AR integration has increased customer satisfaction for the company.
You can check multiple views of the product, see how it will look from the side, and check the product completely before you make the purchase. This AR integration has increased customer satisfaction for the company.
·
AR for B2C: The AR box picker allows the
customer to choose the packaging and the best fit box for their products. In
this way, you can ensure a small product is not packed into a huge box and vice
versa. This saves a whole lot on the packaging costs.
Benefits of AR in eCommerce
So, why is the ecommerce industry focused on getting in AR to boost
value of their products?
·
Information about the product and the benefits of the product have more
value when you get to see them in reality. You won’t need to talk about them
with content. You just need to show the goods, how they look, and make the user
try it on virtually for increased conversions
·
Real estate commerce can showcase their products i.e. the lands and the
apartments virtually. You can take the customers on a tour and make them see
the space clearly. No longer will the customer need to move out of their home
to see the land or the new apartments they wish to rent
·
The exchange or return of the product adds to the business cost. If you
want to avoid it, integrating AR would help. The customer would know what they
are engaging in, and would not return it
Conclusion
Both iOS and Android have come up with their versions of the tool needed to develop the AR app. Developers are busy working into these models and trying to create innovative and value addition products for the customers.
Both iOS and Android have come up with their versions of the tool needed to develop the AR app. Developers are busy working into these models and trying to create innovative and value addition products for the customers.
If you want to give your ecommerce customers the value of try before you
buy, within the comforts of their home, it is time to adopt AR technology.
Connect with Seashore Partners for a suitable mobile app solution derived,
based on your needs and goals.
References by SeashorePartners
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